Digital Marketing Manager - Entertainment and Media Industry Opportunity
Penton Media, Inc. - Entertainment and Media Industry
670 Logan Mill Rd
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What were looking for:Informa is seeking a Digital Marketing Manager to join Informas Health & Nutrition Group. The Digital Marketing Manager is primarily responsible for supporting digital excellence for demand generation and user paid initiatives including events, print/digital subscriptions and lead generating content marketing programs. The Digital Marketing Manager will be heavily involved in spearheading SEM/SEO tactics, user analysis, conversion tracking, execution of strategic initiatives to help increase segmentation capabilities to support campaign success and will be hands-on with marketing automation tools. The role will also include monitoring performance metrics and allocating database resources for achieving optimum campaign performance.Additionally, the Digital Marketing Manager will take direction from the marketing teams, be willing to address standard and ad-hoc reporting needs and interact with the business leaders, events teams and centralized groups.You are accountable for:Work with business leaders to identify goals for event, print and digital products;Work with marketing to develop an ongoing strategy to drive net new users and renewals for digital and in person eventsIdentify efficiencies across the portfolio to synergize user-marketing initiatives (events, subscriptions, lead gen);Develops reports with direction from marketing team to showcase customer lifecycle and customer lifetime value trends;Explores, models, mines, and experiments with data and analytics to answer critical business issues;Makes strategic recommendations supported by sound analysis;Develops knowledge of our core product offerings and how they perform against our database as well as developing and maintaining a knowledge of core topics to accurately project performance;Work with business leaders to identify goals for event, print and digital products;Work with marketing to develop an ongoing strategy to drive net new users and renewalsIdentify efficiencies across the portfolio to synergize user-marketing initiatives (events, subscriptions, lead gen);Works with IT Department and appropriate resources to modify additional technical needs. Supports data quality: Troubleshoots errors within work flows or program code. Works to put checks into place to prevent common errors from occurring.What you bring to the team:BA or equivalent in Marketing, Statistics or another business-related field2-3 years of experience in a digital marketing roleHigh Proficiency with Microsoft OfficeDemonstrates ability to analyze and communicate findings in technical and non-technical terms;Strong interest in the analytical side of marketing as it relates to response rates, database segmentation and overall campaign strategy;Excellent oral and written communication skills;Extremely reliable and a team player;Must be comfortable working independently in a fast-paced environmentIntermediate/Advanced knowledge of marketing automation software; Eloqua preferredThe ability to travel for up to five days 2-3 times a yearAdobe Creative Suite, html, Adobe Experience Manager, Google/Adobe Analytics, Adobe Target, Salesforce, Tableau (or similar data visualization products)A passion for natural/organic products and the healthy lifestyle industryWhat we offer:Competitive Compensation PackageAccess to LinkedIn Learning and other development/training opportunitiesHealth and Wellness Benefits (medical, dental, eye)401K and MatchingShareMatchGenerous PTO policyWork-life balanceDog friendly office (for Boulder, CO only) (replace for other office benefits as needed for location)Additional discounts through various partnershipsThis role reports to the SVP of Marketing, and this position is classified as non-exempt for forma is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, or national origin.To be considered for one of Informas openings, please complete an online application at or by clicking Apply.What to learn more about Informa and what makes us a great company? Check out the links below!Why Informa: we do: Exhibitions:
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.